Preschool Promise – Power Panda evolution
Objective
Create a mascot/character that will be present on much of the Preschool Promise branding and merchandising.
Details
Process
To start, we met with several Preschool Promise staff members to draw out their vision as a company for the character that would represent their brand going forward. As a group we came up with several possible character options varying from animals, robots and even pockets. [photo] The superhero Panda was a clear winner and now it was our task to create a cute, iconic and energetic character that preschoolers could relate to and find entertaining. [photo] After lots of revisions and group meetings, Power Panda was born.
The challenge after his completion was to find ways to creatively incorporate Power Panda into all materials – in particular, materials aimed at children. He has appeared in marketing collateral, standees, coloring books, activity cards, zoom backgrounds, postcards, hats, t-shirts and now he is a proper mascot!
Takeaway
Preschool Promise is dedicated to high-quality learning and they allowed us the time & space to make a high-quality character that is iconic and has seemed to take on a life of his own.